(brand name)Ridgewood West
Ridgewood West is a brand name. I decided to name a brand instead of the bag itself because the bag and the mechanism of one accessory having various functions can be implemented into many different styles and become a whole product family. I wanted it to appeal to a broad audience but the target demographic is definitely people who travel, often by foot or public transportation. I gave it such a place-name to appeal to people who travel but also want to stay classy. I choose Ridgewood because it is a town in NYC but it also has 'wood' in the name, so it wouldn't put off those who aren't "city-people" and still have a homey feel.
Problem Statement: Throughout the day I will have, lose, and/or acquire a handful of things and I need something to contain these items that is only as cumbersome and large as the load it is currently carrying, and does not need excess attention to keep track of it.
Primary Needs:
Primary Needs:
The product is aesthetically pleasing.
The product is the right size.
The product stays with the user through vigorous motion.
The product is durable.
The product is the right price for the value.
The product leaves the user hands-free/does not require continual use of hand or arm.
Project Next Steps:
1. Create a pattern for re-creating the artifact
2. Experiment with different closures and fasteners; currently using snaps.
3. Experiment with different types of fabric. Thinner and lighter fabric for a more comfortable bracelet mode. Waterproof fabrics for a more functional shopping bag and backpack mode(in case a water bottle leaks, etc)
4. Experiment with different types of straps, chain, etc
Difficulties: In beta week, I wanted to make a better looking version of my beta. However, I've had a lot of work and the nearest fabric store is a few miles away so I wasn't able to get fabric, zippers or buttons. I had to make due by cannibalizing a scarf.
