Question 2.2 User Needs

Gap Refined: Stylish, dependable carrying solution that does not inhibit the user in social settings.

The product is aesthetically pleasing.

The product is not ugly.

The product matches the user's clothes.

The product is not too feminine.

!The product is stylish.

The product does not pull at the user's jacket.

!The product does not disturb the lines of the user's garments.

The product is the right size.

The product does not take up too much space when being used.

!The product conforms to the user's body.

The product conforms to the user's objects.

The product does not bump into other people.

The product stays with the user through vigorous motion.

!The product is easy to use.

The product is easy to transport when not in use.

The product is unobtrusive to transport when not in use.

The product does not fall.

The product is durable.

The product does not get soggy in rain.

The product can be cleaned in a washing machine.

!The product protects its contents from the rain and snow.

The product's material does not rip or fray.

!The product is the right price for the value.

The product is cheap.

The product's material does not chafe the shoulders.

The product leaves the user hands-free/does not require continual use of hand or arm.

The product holds makeup.

The product can hold a book.

The product holds a phone/music player.

The product can hold headphones.

!The product can hold music player while the player is being used with headphones.

The product can hold a bottle.

The product can hold an umbrella.

The product can hold a wallet and keys.